Huge group audience record for Trinity Mirror websites follows Local World acquisition

Trinity Mirror reported a Group record audience of 137.6m unique browsers in July, according to the latest ABCe figures release.

The 137.6m figure represents a 19% month-on-month increase and a year-on-year surge of 27%.

Today’s figures are the first ABCe report to include former Local World website traffic in Trinity Mirror’s figures.

Excluding former Local World traffic the Group would still have achieved a record month, with 125m unique browsers.

The previous Group record was achieved in March 2016, with 118.8m unique browsers.

Mirror.co.uk celebrated its second successive record traffic month with 86.7m unique browsers, a month-on-month increase of 7% and year-on-year leap of 31%.

Regionally, TM websites continue to enjoy phenomenal growth. The Manchester Evening News, Liverpool Echo and Wales Online were the top three most visited regional sites, with 11.9m, 9.2m and 6.4m unique browsers, respectively.

The Daily Record also enjoyed a strong month, reaching 7.9m unique browsers, a 14% year-on-year rise.

July was a record-breaking month for video on the Mirror with traffic sky-rocketing to 39.2m, overshadowing previous records by 38%. The growth was achieved by a strong collaboration between video team and the site sections, fast reactions on breaking news and the Mirror starting to cement its position as a go-to site for video news.

Melanie Edgar, head of video for Mirror Online: “It is an incredible credit to all of the journalists on the Mirror that they understand the way that the audience want to consume video. As one of the fastest and most competitive growth areas online, we are very proud to be being well-received by Mirror readers.”