Piano Media, a Slovakian-based provider of paywalls to maximise revenue from digital content, has announced its first UK client: the Aberdeen Press & Journal.
The newspaper, part of Dundee publisher D C Thomson, is to use Piano’s metered model, which allows 10 free views a month before users are requested to subscribe to various packages.
DC Thomson’s digital chief, Kirsten Morrison, said: “After looking at the various paid content solution providers, we decided that Piano’s ‘Lite’ solution was the best fit for us.“We were very impressed by Piano’s flexibility and their integration and implementation speed.”
Piano’s entry into the UK media market continues its rapid international expansion since it began offering metered products in 2013.
It manages subscription revenues for more than 100 media websites from 30 different major publishing houses in Germany, the USA, Spain, Poland, Slovakia and Slovenia.
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