Content marketing agency Archant Dialogue has made two new senior appointments as it continues to expand its offering to clients.
Dialogue works with high profile brands including Rolls-Royce Motor Cars, Center Parcs, AGA Rangemaster, Harley-Davidson, Jeep, Royal Ascot and British Eventing on content strategy, consumer engagement and marketing solutions.
Creative Director Jon Lilley joins from The Daily Mail where he was responsible for producing all of the national newspaper’s TV and radio commercials and overseeing creative ideas for dmg media’s ideation team.
His role will be to evolve Dialogue’s offering across all channels, especially video and digital content, while also overseeing continued innovation in its print offerings.
Head of digital marketing Alan Dykes joins Dialogue from videogames giant Ubisoft, where he managed multi-channel advertising, social and PR campaigns and delivered award-winning digital, affinity and influencer programmes for its major brands.
Alan’s role will be to develop digital-centric reach and engagement strategies for clients that take advantage of the bespoke, audience-driven content created by Dialogue.
Dialogue managing director Gavin Miller commented: “We are constantly evolving our service offering and it’s fantastic to welcome creative and digital talent like Jon and Alan on board – recognising the strength of our content marketing offering and significant growth potential.”
Jon Lilley commented: “Content marketing doesn’t just bridge the gap between social and traditional advertising channels, it encompasses them. It’s the most exciting marketing sector to be working in right now and the opportunities for really big ideas are huge. Dialogue has got a great base to build on, with a team of people who have built their careers on brand stories. I don’t think there is another company that can boast their level of experience.”
Alan Dykes added: “If you want people to care about your product or service you need to care about them – and delivering content that’s truly targeted, interesting and engaging makes a brand stand out. What attracted me to Dialogue is that this mantra is a starting point, not an afterthought. This offers brands some fantastic opportunities through digital channels especially.”