The New European, a weekly newspaper aimed at people who voted Remain, is being launched by Archant this Friday (8 July).
The paper will offer those feeling dismayed and disenfranchised by Brexit a non-political focal point, bringing together the extraordinarily broad spectrum of people who feel a real sense of loss after the Leave vote victory.
Conceived as a “pop-up paper” aiming to capture the zeitgeist and act as a chronicle for the extraordinary events of the summer of 2016, the title will be delivered to market faster than any other British newspaper in history – just nine days from concept to newsagent.
The New European represents both a markedly different approach in terms of content and readership, but also a wholly new business model for print and its place in an increasingly digital world.
The newspaper will initially run for just four issues, with any subsequent print runs being decided by reader interest. Every issue will be a collector’s item. After the fourth issue, every week’s sale will be a referendum on the next.
Available nationwide via the website, the paper’s retail distribution will be focused on London, Liverpool, Manchester, the south of England and other strongly remain voting areas.
The first issue will contain exclusive articles from leading voices in the UK and Europe.