Dublin-based Independent News & Media (IN&M), which publishes 22 titles including the Irish Independent and the Belfast Telegraph, has signed an exclusive long-term agreement with Dubsat for itsAdsend service to handle the validation and digital delivery of all print advertising across all of its newspapers.
Joe O’Keefe, group pre-press manager at IN&M, said the new platform will enhance the group’s service to brands and agencies including Tesco Ireland, Three Mobile, Iceland, eg+, Typeform and TAG.
Following trials on alternative ad copy validation and transmission systems IN&M has replaced the previous Quickcut system with Adsend, which has been mandatory for the receipt of all ad copy since the beginning of July.
Mr O’Keefe said : ”The new platform will enable us to enhance our service to customers and its open and scalable platform will enable us to deliver functionality in the future which will not be available elsewhere”.
Adsend is browser-based allowing anyone with a login and internet connection to use the system. All bookings made with IN&M are also live and online in Adsend.
”This means our customers receive delivery and acceptance status live when the ad copy is received by IN&M and again when it’s accepted onto the page,” said Mr O’Keefe.
He added: “when ad copy is delivered close to press deadline it’s imperative that our customers know if their advertisement has been received and approved in real time.
“Additionally, if a booking is changed, our customers will know in real time therefore ensuring the correct Ad copy is received for publication.”
Olga Budimir, head of Europe at Dubsat, said IN&M wanted to introduce additional efficiencies within the ad supply chain allowing them to cut down on copy chasing which she said “is still a very labour intensive process in the publishing industry.”
Ms Budimir added: “Adsend is fully integrated into the IN&M booking confirmation system and uses the publishers URN (unique reference number) to automatically link ads received with the booking insertion order.