News UK has announced today that Catherine Newman will be joining the company on August 3 as marketing & sales director for The Times and The Sunday Times.

Catherine will be based in The News Building in London, and will have responsibility for growing total paid sales of The Times andThe Sunday Times.

Her work will involve creating and implementing brand strategy across both print and digital, and she will be the key contact for members of the Executive and title editors.

Currently global brand & business to business director at the Financial Times, Catherine has extensive experience in brand positioning and development within the media.

She began her career working as a direct marketing executive at Associated Newspapers then, after a stint at USA Today International, she joined the FT in 2002 as UK & Ireland retail manager.

Catherine has held several positions at the FT, rising through the ranks to her current role in 2012, where amongst other things she successfully launched an integrated marketing strategy to reposition FT Weekend.

Catherine will report to Chris Duncan, the chief marketing officer who said:  “We are delighted to welcome someone of Catherine’s calibre and background to this role.

“She will add her knowledge to a team that has delivered best in class performance for The Times and The Sunday Times and we look forward to her leading further growth for these world-class news brands.“

Catherine Newman said: “I have built my career in the newspaper industry and am hugely passionate about News. I am looking forward to working with such prestigious brands and leading a talented and committed team to even further success. “