News UK Commercial is relaunching as The Bridge, a refocused commercial offering that will bring together the company’s data, creativity and insight resources in one place to help clients more effectively reach News UK’s valuable audiences.
The launch follows an extensive consultation programme with clients and agencies and is underpinned by a fundamental restructure of News UK’s commercial operations.
Two newly created roles, chief customer officer and chief commercial officer, will lead a rearranged and integrated commercial, customer, creative, data and insight team to maximise the value that News UK can offer its clients.
The Bridge will also encompass a range of new and improved propositions around some of the division’s key areas of focus – including data, technology, measurement and audience. These are being developed now in partnership with clients and will be brought to market over the coming months.
A key aspect of The Bridge will be a change in the way that News UK works with its customers. It will transform News UK’s commercial offering into a consultative organisation, working with its clients in strategic partnership, rather than traditional vendor-customer relationships.