Staffordshire Sentinel News and Media Group has appointed Kevin Busby to the position of media sales director at The Sentinel.

Mr Busby is currently working for Trinity Mirror North East, as field sales, key accounts and agency manager.

Having worked in the media industry since 1992 he has gained extensive experience across print, digital, radio, outdoor media and agencies, having previously worked for other media organisations such as Newsquest, Groupon and various radio stations across the North East.

Michelle Gesell, West Midlands managing director said: “I am delighted to be adding such a talented commercial operator to the business.

“I know that The Sentinel will benefit hugely from Kevin’s wealth of industry experience. He is joining an established and successful team at The Sentinel, I know he will make a real impact on the business.”

Mr Busby said: “I am delighted to take on this role and to be joining such a forward-thinking company as Local World. Its titles play a central role in the communities they serve and have a regional and national reputation for their quality.

“I am looking forward to joining the team at The Sentinel and will use my experience of over 20 years in the media industry to help to continue to develop the business.”

Reporting directly to Andrew Robinson, West Midlands commercial director, Mr Busby  takes up his position at The Sentinel in July.