Guardian Print Centre presses rolled in Manchester and London for the last time on Saturday evening when the last Berliner-sized copies of The Observer were produced for yesterday’s Sunday readers, writes Gary Cullum.
Today The Guardian is a tabloid; next weekend The Observer will be similarly sized.
Reactions so far have been mixed – most of the less than complinetary ‘banter’ coming from rival national newspapers.
In my humble opinion The Guardian is looking good. It’s been well-designed and produced with large striking images, clean and unclutterd pages with a new font called Guardian Headline. Today’s paper has two pull out sections – Journal and G2 – and runs to 68 pages for it’s £2 price tag.
My Hertfordshire copy has been well printed with strong solid blacks and vibrant colours by Trinity Mirror Printing at Watford. TMP is printing at Watford, Oldham, Birmingham and Glasgow, while Ireland is being served by copies printed from Johnston Press at its Mortons plant in Carn.
The new arrangements shoud most certainly help with distribution having taken over from just the two plants – in London and Manchester.
In her welcome to the new tabloid, editor in chief Katharine Viner says: “We have thought carefully about how or use of typography, colour, photography, graphics and layout can support and enhance Guardian journalism, both in print and across our website and apps, which have also been redesigned.
“We have introduced a new font, called Guardian Headline. which is simple, confident and impactful….we are using a range of energetic colours. and the much-loved Guardian visual wit and style remain at the heart of the look.
“Many readers tell us they cherish our bold use of photography, and we have retained space for the fantastic visual journalism for which The Guardian has long been known.”
Ms Viner said the masthead has been gven a renewed strength and confidence, to reflect the Guardian’s place and mission in these challenging times.
In addition to printing with Trinity Mirror, she added: “We continue to print locally in Ireland, on an updated press that will ensure a better edition of the paper for our readers in Ireland.
“Guardian Journalism itself will remain what it has always been: thoughtful, fiercely independent and challenging; and also witty, sylish and fun.”