Trinity Mirror plc has announced the appointment of Eirik Svendsen in the newly created role of group chief technology officer.

Eirik has been an executive at Schibsted Media Group, an international media group, since 2011. His career history to date has included internet-centric companies across Europe, with roles at world-leading broadcasting software company Vizrt and publishing software company Escenic, amongst others.

In his new role, Eirik will have overall responsibility for all technology and product management strategy and implementation across the group at Trinity Mirror, including innovation of the customer experience and architectures.

He will report into chief executive Simon Fox and be part of the executive team, leading the product, engineering, systems and infrastructure teams.

Trinity Mirror is the UK’s largest national and regional multimedia content publisher in the UK, producing and distributing content through over 250 national and regional newspaper and digital newsbrands including the Daily Mirror, Sunday Mirror, Sunday People, Daily Record, Manchester Evening News and Liverpool Echo amongst many others.

It has some of the fastest growing digital news sites in the UK as well as specialist digital services and a growing portfolio of in-house developed applications and solutions, such as Perspecs – a news aggregating app which presents differing sides to the same story, and PinPoint, a geolocation ad platform.

Eirik Svendsen said: “I’m thrilled to join Trinity Mirror at a time of rapid digital growth and I’m amazed by the current pace of transformation. T

“he combination of physical products, national digital reach and a strong local footprint is the perfect base for establishing a future product portfolio fuelled by content, technology and data.”

Simon Fox, chief executive of Trinity Mirror, said: “Trends in technology and disruption across the media landscape present significant opportunities for Trinity Mirror. Eirik’s experience is going to be invaluable as we continue our digital transformation.”

Eirik, 40, currently resides in Barcelona and will be relocating to London before taking up the Trinity Mirror role in July.