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Trinity Mirror launches ‘immersive’ special after Manchester City win

The Manchester Evening News has unveiled a new style of “immersive” digital content to celebrate Manchester City’s title-winning season.

Blue Moon Rising is Blue Moon Rising is the first example of a new partnership between Trinity Mirror and an Australian-based application called Shorthand, and brings together information about key victories, players, manager Manuel Pellegrini, supporters and a section dedicated to fans’ banter.

It was edited by Alison Gow, Trinity’s editor of digital innovation, and Paul Gallagher, digital innovations editor, Manchester, and used content from writers Stuart Brennan, Simon Bajkowski, Mike Keegan, Rob Dawson, Paul Handler and Dianne Bourne. The story producer was Andrew Wilcox.

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By | 2014-05-21T08:45:50+00:00 May 21st, 2014|News|0 Comments

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