Trinity Mirror Midlands has announced it is planning to introduce Newsroom 3.1 – the new editorial structure supporting a digital-first publishing process – by the end of September.

It follows the successful introduction of the model in Newcastle, Teesside and Cardiff in recent months.

David Brookes, Midlands’ dditor-in-chief, said the changes to the Birmingham and Coventry newsrooms would enable the Midlands to continue to grow audiences at a rapid pace.

“We have seen fantastic growth in our online audiences since the start of the year and Newsroom 3.1 will help us continue that success for years to come,” he said.

“Many of our journalists are already multi-skilled and feel confident in producing digital content. The new newsrooms will allow them to become truly digitally-led, producing outstanding and engaging content for readers.”

Trinity Mirror Midlands also announced that a further five new roles would be created to add to the seven digital roles introduced since the start of the year.

Seven existing roles will be placed at risk of redundancy and the company has entered into consultation with all affected staff.