Playtech is an international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry.
Playtech says it has a unique offering, built on a platform with a proven track record. With cross-product and cross-platform capabilities it allows players to move across products and platforms using a single login, ensuring the ‘on the go’, ‘on the sofa’, ‘at your desk’ experiences are the same.
Mark O’Donnell, Trinity Mirror’s head of group partnerships, said: “We see a huge opportunity to grow our online gaming revenues, and to leverage our audiences, brands and content, particularly in mobile which is seeing significant growth.
“Virtue Fusion has the best-in-market products and we are delighted to be working with them.”
The launch will focus initially on the Daily Mirror and Daily Record brands, with their existing software being replaced with Virtue Fusion’s Bingo network product supported by Playtech’s full Casino suite.
Daniel Phillips, Virtue Fusion COO, commented, “Playtech are proud to be associated with a market-leading media brand like Trinity Mirror, and together with our market-leading products we look forward to providing their audience with an unparalleled gaming experience across our 24/7 all platform offering.”
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