Trinity Mirror’s UK national news brands have today unveiled plans to introduce a single newsroom structure centred on better serving a growing multiplatform audience.

The creation of the integrated newsroom will result in more journalists contributing more content across all platforms.

The ambitious plans will be introduced over the coming months but yesterday’s announcement sees the merger of the Sunday Mirror and Sunday People editorial teams.

New digital roles are also being created – including a technology editor, a social media editor, and a money section editor – and further investment in video, social and data journalism is also planned.

As a result of these plans approximately eight senior roles may be affected and the company is now in consultation with affected staff.

Lloyd Embley, editor-in-chief of the Daily Mirror, Sunday Mirror and Sunday People, said: “Our journalism is read by a rapidly growing audience and this structure will allow us to produce more engaging and timely content across all our platforms.

”It will enable us to drive our digital growth and maintain the quality of our newspapers.”

This announcement follows the recent senior appointment of Pete Picton to the role of editorial director, Mirror Online.

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