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News UK taps into Gaelic football and hurling with GAA

The Sun, The Times & Sunday Times are now showing highlights of Gaelic football and hurling across all digital platforms.

Clips and highlights of Ireland’s two famous national games are now available to digital subscribers. The initiative started Saturday.

From the Clash of the Ash to Breaking Balls, they will have access via PC, smartphone or tablet to the best Hurling action, the world’s oldest and fastest field sport, as well as to Gaelic football with each county dreaming of a final on Croke Park’s hallowed turf.

This includes clips and highlights from 85 All-Ireland Championship matches and even more from the National Leagues, which will also be available in the U.S, Australia, New Zealand and Canada on the Irish Sun app.

Members of all News UK subscription packages (both print and digital) are already enjoying video coverage of Premier League and FA Cup football, Aviva Premiership rugby and England international cricket.

“This addition of the best Gaelic Athletic Association action will ensure a great summer of sports coverage for all our readers,” said a News UK statement.

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Mike Darcey, CEO of News UK, said: “This increases the diversity of the unique sporting offer across our titles for both existing fans and newcomers to these great national sports. With top flight cricket, football and rugby already in our bundles, a subscription to any of our titles provides extraordinary value for lovers of sport. ”

Paul Clarkson, Editor of The Irish Sun, said: “The GAA is unlike any other sport. It is the pride and passion of communities and the heartbeat of a sporting summer.

“It is very exciting to be able to use cutting edge technology to bring hurling and football to fans at home and abroad. It will also help open up GAA to an entirely new audience around the globe.”

Peter McKenna, GAA Commercial and Stadium Director, said: “The GAA is pleased to confirm arrangements for our clip rights which will see us partner with a leading media organisation with a truly global reach.

”This arrangement will mean the best scores, saves and general action from our big matches will be available as the games unfold keeping supporters everywhere right up to speed with the football and hurling championships.

”We look forward to seeing the reach of our games expand even further. ”

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By | 2014-06-09T12:16:37+00:00 June 9th, 2014|News|0 Comments

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